Art direction, photography and video for Asla Jo (2025-2026)

A year long collaboration with the artist Asla Jo and record label Kaiku Entertainment. I made cover art, promos, videos, merch and live visuals for concerts, single releases and Asla’s acclaimed debut album Papin tytär. My goal was to create a cohesive cinematic world, which would tie every song on the album together. Cohesion was achieved with stylistic choices such as a signature yellow colour used in videos, merch and outfits, specific medium format and Super 8 film stocks, and a typeface created from the artist’s own handwriting.

Cover art and promos

 
Promo videos for social media


Merch



https://kaikuentertainment.fi/artists/asla-jo/

https://www.hs.fi/kulttuuri/art-2000011829087.html